A Muslim dating app raised funding with this deck

ABOUT

Hawaya, previously known as Harmonica, is a dating platform tailored for Muslim singles.

Created in Egypt in 2017, Hawaya is “Muslim dating done right” by focusing on “love, respect, and shared values.” The app has features such as an exclusive mode that lets users chat with only their match, and a guardian mode that lets users share their activity with a trusted person. It also provides better matches and flexibility for premium users.

Hawaya used this pitch deck in a 500 Startups Demo Day in 2018, where it receive seed funding. A year later, it was acquired by US-based online dating firm Match Group.

Fundraising journey

• 2018: US$150,000 of seed funding from 500 Startups

How is the deck compelling?

• It immediately states the current online dating trend and how it is deemed socially unacceptable in the Middle East, contextualizing why Hawaya’s founders developed an online dating app specifically for the region and North Africa.
• The deck also shares Haway’s recent growth, followed by a brief explanation of how the system works.
• It includes news coverage of Hawaya that further highlights the app’s value proposition.

SOURCE

Deck: Peatch