Social gifting app Giftiicon used this pitch deck to raise $2.3m in funding

ABOUT

Giftiicon is a personalized gifting app that makes it easier to give presents to people. Launched in India, the platform goes beyond the usual digital gifting options by adding features that let users subtly request a gift from a friend and allow users to bundle gifts together. The app also allows users to take a peek at their recipient’s wish list. Gifts can be redeemed offline at brick-and-mortar stores or online via partner merchants.

The firm was founded by father-daughter duo Nakkyun Chong and Ji Hyun Chong. The former had earlier set up a similarly-named company in South Korea. Ji Hyun Chong is set to succeed her father as Giftiicon’s CEO in India this September.

The gifting platform used this pitch deck for its US$2.3 million early-stage funding round.

Fundraising journey

• 2021: US$2.3 million of early-stage funding from Tillerman, BGS International, Ossonco, and Mercury Project

How is the deck compelling?

• The deck begins by introducing Giftiicon’s key members, followed immediately by an explainer video on how Giftiicon’s service works.
• Giftiicon uses South Korean namesake’s numbers to highlight business opportunities in the gifting space.
• The firm goes on to elaborate on company details, market projection, and positioning maps.
• The deck outlines the company’s solutions and includes screenshots to show how its application works.
• Giftiicons extensively discusses its target segment, influencer marketing, public relations coverage, partnerships, business model, business plan, and current funding status.
• It concludes by introducing current team members, a deck recap, and annexure slides.

SOURCE

Deck: Giftiicon