This deck won an 🇮🇳 D2C skincare brand $730k in seed money

ABOUT

Foxtale is an Indian direct-to-consumer skincare brand that focuses on innovations in formulations and unique ingredient sourcing processes to solve skin-related problems faced by women.

Founded in 2020 by former investment analyst Romita Mazumdar, Foxtale aims to launch products that tackle the effects of climatic conditions and pollution on Indian skin types.

The company plans to expand its presence into multiple online outlets to ensure that its products are accessible to consumers across India. It spent over a year in research, product formulations, tests, and trials to develop its first range of products.

The company used this pitch deck to raise its seed round.

Fundraising journey

• 2021: US$730,200 in seed funding from Kae Capital, Cred founder Kunal Shah, and Cloudnine Hospitals co-founder Rohit M.A.

How is the deck compelling?

• Foxtale’s deck contains noteworthy information about the company, including consumer demand, targeted use cases, and product formulation.
• It provides a clear market statement and elaborates on problems relating to skincare. It also includes charts for clarity.
• The deck highlights how Foxtale differs from existing skincare brands through formulations and trials.
• It also spells out the company’s go-to-market strategy, brand awareness plan, and target consumer.

SOURCE

Deck: Foxtale