Case study: An exclusive payments mixer with Airwallex

Results achieved

Event overview

Airwallex’s exclusive networking mixer, organized in collaboration with Tech in Asia, brought together over 60 thought leaders and executives from across industries. Attendees mingled over drinks and bites and uncovered best practices and tips in optimizing payment journeys at scale.

Objectives

Gather 60 to 70 leaders across industries to create networking and relationship-building opportunities, ramp up brand awareness for Airwallex, and enhance the firm’s lead generation.

Key event features

• The event was exclusively invite-only to maintain the quality of attendees.
  • There was an open application for invites, but these were strictly curated to meet Airwallex’s targeted persona.
• Tech in Asia took an omnichannel approach to promote the event, with marketing activities on its website and major social media platforms as well as a high-touch email outreach effort.
  • Post-event article: How Airwallex’s APAC Payment Leaders Mixer helped drive a clearer vision for embedded finance

Client testimony

“The networking drinks and event setting received highly positive feedback, providing an ideal environment for relationship building, fostering numerous fruitful conversations.”
— David Brady, enterprise sales director for Southeast Asia

Learnings

• A longer marketing timeline would have allowed for extensive recruitment efforts and increased registrant and attendee numbers.
• Having more diverse event agendas and formats (i.e., roundtable, panel) could have showcased Airwallex’s subject expertise and better engage attendees.

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