How Edufarmers and Tech in Asia teamed up to cultivate the Indonesian agritech field

The agricultural sector is fundamental to Indonesia and its people.

When an industry employs far and away the most people in a country, there’s no other way to describe its importance. And the infusion of tech represents the next evolution of the field.

Agritech has opened up more opportunities for farmers, created new jobs, and promoted sustainable agricultural practices, but any innovation in the industry must be championed and nurtured. That’s what Edufarmers, a non-profit organization focused on empowering Indonesian smallholder farmers, sought to do by collaborating with Tech in Asia to organize the Agrinnovation Conference in 2023.

Planting the seeds of learning

The event was aimed at unlocking the potential of agritech and driving a more sustainable, prosperous future for the nation. It ultimately gathered 940 attendees and saw an additional 144 participants join virtually.

The bustling exhibition space featured over 30 startups with innovative solutions, and there were stage sessions covering a wide range of important topics. These included an opening speech by the Ministry of Agriculture, a session on how agritech is enhancing food security, and even a pitch session featuring six participating startups.

These sessions also involved a stellar lineup of speakers:

• Arsjad Rasjid, chairman of the Indonesian Chamber of Commerce and Industry
• Aldi Adrian Hartanto, founder and partner at Arise
• Aldrian Irvan Kolonas, CEO of AgriAku
• Arianne Santoso, senior analyst for government affairs and public policy at Google Indonesia
• Dwi Sasetyaningtyas, founder and CEO of Sustaination

At a glance:

The target of industry events is typically to cultivate connections to pave the way for innovation and collaboration. With insightful sessions and a robust crowd made up of agripreneurs, government officials, tech professionals, investors, and agritech enthusiasts, Agrinnovation Conference 2023 certainly hit the mark.

Objectives

• Increase brand awareness for Edufarmers
• Drive innovation and growth in the agriculture sector

Delivery

• Hybrid conference with dual language support and a dedicated landing page
• Direct email invites and newsletters that engaged 43,000+ subscribers, driving registrations and participation
• Pre-event article emphasizing the theme “Rise of Agritech,” which is aimed at broadening exposure of not just the event, but also agritech in general, encouraging learning at a wider scale beyond the event

Key results

“I’m immensely proud of our collaboration with Tech in Asia to organize our first Agrinnovation Conference. The ‘Rise of Agritech to Enhance Food Security’ event was a pivotal moment in Indonesian agriculture and agritech, empowering and linking people from both sectors. With over 2,000 registrants from the top participating industries in agritech, professional services, venture capital, fintech, ecommerce, edutech, and government, I’m confident that this event marks the beginning of a remarkable journey toward advancing Indonesia’s agriculture sector. Together, we’ve laid the foundation for transformative growth and innovation, driving sustainable development and food security in Indonesia.”

— Amri Ilmma, chief operating officer of Edufarmers

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