Case study: An innovative conference with Edufarmers

Results achieved

• Hosted 940 in-person and 144 online attendees
• 6 highlighted startups pitched on the main stage
• Achieved a Net Promoter Score of 22 out of 30 (good with room for improvement)

Event overview

• Significance: The conference aims to gather 500 stakeholders to connect, inspire, and empower Indonesia’s agriculture ecosystem.
• Scope: Spotlighting agritech innovation by creating impactful connections and fostering authentic networks among agripreneurs, government officials, tech professionals, investors, and agritech enthusiasts.
• Objective: To increase brand awareness for Edufarmers and drive innovation and growth in the agriculture sector, which benefits the entire community.

Key event features

• Hosted a hybrid conference with dual language support and a dedicated landing page.
• This simplified the experience of learning event information and facilitated registrations for the Agritech Village and Startup Highlights segments.
• Utilized direct email invites and newsletters to engage 43,000+ subscribers, driving registration and participation.
• Published a pre-event article emphasizing the theme “Rise of the Agritech” to broaden exposure and empower audiences with knowledge.
• Amplified social media presence across major platforms, highlighting details of the event, the registration for conference segments, insights from session topics, and ticket promotions for increased visibility and engagement.

Client testimony

“I’m immensely proud of our collaboration with Tech in Asia to organize our first Agrinnovation Conference. The ‘Rise of Agritech to Enhance Food Security’ event was a pivotal moment in Indonesian agriculture and agritech, empowering and linking people from both sectors. With over 2000 registrants from the top participating industries in agritech, professional services, venture capital, fintech, ecommerce, edutech, and government, I’m confident that this event marks the beginning of a remarkable journey toward advancing Indonesia’s agriculture sector. Together, we’ve laid the foundation for transformative growth and innovation, driving sustainable development and food security in Indonesia.”

— Amri Ilmma, chief operating officer, Edufarmers

Learnings

• Utilizing pre and post-event marketing – including video promotion and past event photos – ensures continuous brand visibility and engagement.
• Leveraging multiple Tech in Asia channels effectively attracts the relevant target audience, while quality sessions and speakers drive word-of-mouth discussions and buzz.
• Expanding the event agenda to include roundtables, speed dating, and interactive quizzes enhances attendee value and solidifies Edufarmers Indonesia’s position in the agriculture sector.

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