Plant-based food startup Eat Just used this deck to bag $23m in its series B round

ABOUT

Founded in 2011 and formerly known as Hampton Creek, the US-based Eat Just develops plant-based alternatives to conventionally-produced egg products.

In December last year, the company got the approval to sell its cultured or lab-grown chicken meat in Singapore as an ingredient in chicken bites, following a rigorous consultation and review process.

The US-based firm is also expanding in the Chinese market. Earlier this month, the company said it will supply its plant-based egg product to China’s fast-food chain Dicos, which has more than 500 outlets across China.

The firm used this deck to secure US$23 million in a series B round led by Horizon Ventures.

Fundraising journey

• 2012: US$2 million of seed funding from Khosla Ventures
• May 2013: US$1 million of second round of seed funding from Founders Fund
• September 2013: US$4 million of series A funding from undisclosed investors
• February 2014: US$23 million of series B led by Horizons Ventures, with the participated of Khosla Ventures, AME Cloud Ventures, Collaborative Fund, Eagle Cliff, early-stage investors Ali and Hadi Partovi, co-founder and former CEO of Yahoo, Jerry Yang, Jessica Powell of Google, Scott Banister, early advisor at Paypal, and Ash Patel, managing director at Morado Venture Partners
• December 2014: US$90 million of series C funding led by Horizons Ventures and Khosla Ventures
• 2016: US$100 million of series D funding from undisclosed investors

How is the deck compelling?

• The deck is simply designed with more visuals than words.
• They start describing how their business was born by showing the common idea between Eat Just’s business and Amazon’s.
• Then it’s followed by the background of how eggs are obtained and stated their mission in bringing healthier and more affordable food to everyone, everywhere.
• They provide videos that present Eat Just’s business.
• The deck shows the future market opportunity, together with the five demand-driving factors that they’ve found.
• It also provide more data proofs before concluding the presentation with more videos.

SOURCE

Deck: Business Insider