Case study: A blast at Tech in Asia Conference with East Ventures

Results achieved

Objectives

• Strengthen East Ventures positioning and branding as thought leaders in sustainable and innovative ventures
• Establish relationships and connections with Asia’s startup ecosystem

Event overview

For the third consecutive year, East Ventures and Tech in Asia partnered up to present the Startup Arena at the Tech in Asia Conference 2023. Our purposeful and targeted marketing campaigns have effectively engaged 200+ startups, catapulting the most impactful and innovative ventures in Asia onto the global stage.

Key event features

• Diamond tier branding and customized booth design
• Startup Arena’s main sponsor
• Post-event video highlight of East Ventures in the Tech in Asia Conference (diamond booth, speaking session, Indonesia Minister of Health fireside chat with Willson Cuaca, and MOU signing between an East Ventures portfolio firm and Indonesia’s Minister of Health.
• Main Stage speaking sessions
• Omnichannel marketing and publicity across English and Indonesian websites, social platforms, and email outreach

Client testimony

“We are delighted to again support the Tech in Asia Conference. This event is a true reflection of the tech ecosystem’s vitality, bringing together innovators, investors, and thought leaders in Southeast Asia to shape the future of technology.”

— Willson Cuaca, co-founder and managing partner at East Ventures.

Insights

• Streamlining the judging process: Consider limiting the judging panel to three members to enhance efficiency in the voting process.
• Inclusivity for diverse innovation: Opening up participation to a broader spectrum of tech startups beyond those with an ESG focus garnered diverse and impactful ideas from various startup industries.

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