Dwolla’s series C pitch deck that helped it raise $16.5m

ABOUT

Founded in 2008, US-based Dwolla provides payment products and services. It operates an online payment service that enables users to pay for goods and services on a payment network, and it also allows them to send and receive cash via its peer-to-peer payment platform.

The fintech company aims to offer a “secure, scalable, and reliable” way for businesses to move money by providing a developer-friendly payments application programming interface (API) that can be integrated with the customers’ own applications.

Using this pitch deck, it successfully raised US$16.5 million in a series C round in 2013.

Fundraising journey

• 2009: US$250,000 seed funding.
• 2010: US$1 million series A from The Veridian Group and The Members Group.
• 2012: US$5 million series B led by Union Square Ventures with participation from Village Ventures, Thrive Capital, Artists & Instigators, and Paige Craig.
• 2013: US$16.5 million series C led by Andreessen Horowitz. Previous investors such as Village Ventures, Thrive Capital, and Union Square Ventures also participated in this round.
• 2014: US$9.7 million strategic investment led by CME Group and joined by Andreessen Horowitz, Union Square Ventures, and Village Ventures.
• 2017: US$6.85 million led by Union Square Ventures and Foundry Group. Additional investors include Next Level Ventures, Ludlow Ventures, Detroit Venture Partners, Firebrand Ventures, and High Alpha.
• 2018: US$12 million led by Foundry Group, with participation from Union Square Ventures, Next Level Ventures, Ludlow Ventures, Firebrand Ventures, and High Alpha.

How is the deck compelling?

• The deck uses flowcharts to state the pain points in payment and explain how Dwolla works to resolve them.
• Using figures, it points out Dwolla’s market size and future opportunities both globally and in the US.
• It elaborates on Dwolla’s future plans for hiring and expanding.
• Details of the plan, from user acquisition to exit strategy, are provided.

SOURCE

Deck: Business Insider