Document analytics firm DocSend used this deck to bag $1.7m in its seed round

ABOUT

Launched in 2014, DocSend provides users with a different way to send email attachments. Aside from presenting them in a web viewer, DocSend also lets users know whenever the recipient has opened these attachments, along with analytics data on how much time was spent viewing each of their pages.

The company currently serves over 16,000 clients, according to its website. Its services are used for fundraising, business development and sales, merger and acquisition deals, and investor relations, among others.

Based in the US, DocSend was founded by Tony Cassanego, Russ Heddleston, and Dave Koslow. Chief technology officer Cassanego is an ex-Intuit software engineer while CEO Heddleston had previously worked in Facebook and Dropbox. Chief operating officer Koslow has had working experience in Google and WebOS.

The company used this pitch deck to raise US$1.7 million in a seed funding round in 2013.

Fundraising journey

• 2013: US$1.7 million of seed funding from SoftTech VC, Cowboy Ventures, Lerer Hippeau, and multiple angel investors.
• 2016: US$8 million of series A funding from August Capital
• 2019: US$5 million of series B funding led by DCM

How is the deck compelling?

• It has a nice and tidy flow, starting from the cover slide that states DocSend’s business purpose.
• It introduces the team along with the members’ respective educational and career backgrounds.
• The deck continues by elaborating on the problems faced in document sharing and how the company’s services will help solve each of them.
• It also shares DocSend’s revenue model, market size, market opportunity, and customer acquisition plan.
• The deck provides a simple product walkthrough before ending the presentation.

SOURCE

Deck: Alexander Jarvis