US-Vietnamese brand Copper Cow Coffee used this deck to bag $1m in seed funding

ABOUT

Founded in 2015, Copper Cow Coffee is a specialty Vietnamese coffee brand that’s based in Los Angeles.

Calling itself equal parts Vietnamese and Californian, the company was started by Vietnamese-American Debbie Wei Mullin. It aims to support sustainable agriculture in Vietnam while making the country’s specialty coffee more accessible in the US.

Copper Cow Coffee used this deck on a 500 Startups’ Demo Day in 2017, helping it raise US$1 million in seed funding.

Fundraising journey

• 2017: A total of US$1 million of seed funding from 500 Startups and angel investors.
• 2018: US$2 million led by Silverton Partners, with participation from AmplifyHer Ventures, CRCM Ventures, Montage Ventures, and Social Starts.

How is the deck compelling?

• Since Copper Cow Coffee is focused on the coffee business, the deck features a coffee-related theme as well as pictures of the company’s products.
• It begins with the background of why Mullin had started the business.
• The deck highlights Copper Cow Coffee’s added value over other coffee brands in the US.
• It shows the traction of the company’s 2,000 resellers, total revenue, and margin.

SOURCE

Deck: Changecy