Contently’s $9M series B pitch deck

ABOUT

• Year: 2014
• Raised: US$9 million

Contently is a content marketing solutions firm that offers a full suite of services for brands – from strategy consultation, a robust marketing platform, to access to a global network of curated and certified freelance content creators. It has a whole host of large enterprise clients under its belt, including Microsoft, Walmart, and Marriott International.

In 2014, when this series B pitch deck was designed, the company’s network of creators was mostly made up of “magazine-quality” freelance journalists, as the idea of content marketing had a narrower scope at the time.

Nonetheless, the deck helped Contently raise US$9 million, which allowed it to evolve and develop a wider range of services. This included growing its creator network to encompass a wider variety of disciplines like design, photography, videography, and illustration.

How is the deck compelling?

• It states the growing trend of brands shifting their spend toward content marketing.
• Through a quote from Forbes, a credible business media outlet, the deck clearly and concisely states its value proposition.
• The pitch extensively and visually illustrates Contently’s platform.
• It outlines a clear path toward growth by showing the company’s near-term client opportunities and expansion plans after its series B raise.

SOURCE

Deck: Ryan Gum
Copy: Eric Oandasan