Case Study: How strategic savvy brought East Ventures to center stage at TIA Conference

What does it mean to be a key sponsor of a tech conference?

Perhaps the first things that come to mind are having a big, customizable booth space and brand logos plastered on just about every piece of event collateral. But this kind of exposure needs to be thoughtful and intentional, and such an approach is only possible when sponsors and event organizers work together to create something that resonates with attendees and audiences long after the conference is over.

That was the exact scenario for VC firm East Ventures at Tech in Asia Conference 2023 in Jakarta.

Rising to the occasion

Tech in Asia’s annual conference in Jakarta is one of the most anticipated tech conferences in Southeast Asia. Given the event’s reputation, East Ventures could be confident that it would have a sizable and engaged attendee pool. This, in turn, would allow it to effectively address its objective of forming new relationships within Asia’s startup ecosystem.

East Ventures was also the main sponsor of Startup Arena, the conference’s signature pitching competition. By stepping up to the plate, the VC firm strengthened its positioning as a thought leader and enabler of sustainable and innovative technologies.

As a cherry on top, one of East Venture’s portfolio firms and Indonesia’s Minister of Health signed a memorandum of understanding at the VC’s booth.

Underpinning all these activities was a series of targeted marketing campaigns, which effectively engaged 200+ startups.

This experience illustrates the deep understanding between East Ventures and Tech in Asia when it comes to organizing and pulling off a successful event together. Beyond the collaterals and numbers, it’s this kind of connection that elevates the possibilities of event collaborations.

At a glance:

Objectives

• Strengthen East Ventures’ positioning and branding as thought leaders in sustainable and innovative ventures
• Establish relationships and connections within Asia’s startup ecosystem

Delivery

• Diamond-tier sponsor branding and customized booth design
• Lead sponsorship of Startup Arena pitching competition
• Post-event highlight video of East Venture’s participation in Tech in Asia Conference
• Omnichannel marketing and publicity across English and Indonesian websites, social platforms, and email outreach

Key results

“We are delighted to again support the Tech in Asia Conference. This event is a true reflection of the tech ecosystem’s vitality, bringing together innovators, investors, and thought leaders in Southeast Asia to shape the future of technology.”

— Willson Cuaca, co-founder and managing partner at East Ventures

Connect in ways that matter

Tech in Asia Studios expertly produces bespoke content and event experiences that help partners establish thought leadership and nurture valuable connections within the tech ecosystem. Fill out the form below to download our Conference Sponsorship deck and explore how we can work together to achieve your strategic communications and business goals.