Case study: A night of payments, partnerships, and possibilities with Airwallex

Imagine a room buzzing with energy, filled with over 60 of the brightest minds in finance and technology. This wasn’t just another networking event; it was an invite-only gathering of industry leaders, united by a shared interest in pushing the boundaries of payments.

Fintech platform Airwallex, in partnership with Tech in Asia, hosted an exclusive mixer that went beyond the usual cocktail conversations.

Important topic, personable delivery

Payments is a rapidly evolving vertical, making an event like this particularly important. It’s not just about making nice and sharing drinks, but a means to keep on the forefront of a conversation that cuts across all manner of industries and businesses.

David Brady, Airwallex’s enterprise sales director for Southeast Asia, started the ball rolling by sharing his firm’s research on embedded finance solutions as well as a survey on the latest challenges Singapore SMEs are facing.

After that, having the right mix of engaged attendees meant that quality conversations flowed as easily as the drinks.

At a glance:

The success of an event like this lies in the client and organizer understanding and meeting each other’s needs, playing into each other’s strengths to do so. It’s how we could jointly put together an experience that’s informative, fun, and valuable for attendees, promising an impact that lasts beyond the event.

Objectives

• Gather 60 to 70 leaders across industries to create networking and relationship-building opportunities
• Ramp up brand awareness and lead generation for Airwallex

Delivery

• Invite-only, exclusive event to ensure Airwallex’s desired profile of attendees
• Comprehensive omnichannel promotion of the event to reach industry leaders across multiple platforms
• Post-event article that further elaborates on Airwallex’s research, providing depth to the payments conversation and enhancing the firm’s thought leadership and expertise in the vertical

Key results

“The networking drinks and event setting received highly positive feedback, providing an ideal environment for relationship building, fostering numerous fruitful conversations.”

— David Brady, Airwallex’s enterprise sales director for Southeast Asia

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Tech in Asia Studios produces bespoke content and event experiences that help partners establish thought leadership and nurture valuable connections within the tech ecosystem. Fill out the form below to download our Conference Sponsorship deck and explore how our flagship conference can help you achieve your strategic communications and business goals.