Buzzfeed’s series A pitch deck

ABOUT

• Year: 2008
• Raised: US$3.5 million
• Investors: SoftBank Capital, Lerer Ventures, Hearst Corporation

Buzzfeed has been one of the most influential internet media companies in the past decade, popularizing new media content formats such as listicles and online quizzes. It’s hard to imagine that it started as a news aggregator that primarily used algorithms to gather trending stories from the internet.

Founded in 2006, the company has evolved into a full-fledged multimedia content producer and publisher. Although Buzzfeed’s current model isn’t apparent in this series A pitch deck, the US$3.5 million funding it obtained from SoftBank Capital and Hearst Ventures helped it scale up revenue for years and kick start its eventual evolution.

How is the deck compelling?

• It outlines the current state of the business in key numbers: page views, unique views, widget impressions, and monthly burn.
• The deck also includes some key plans for the company’s immediate future.
• It visually illustrates the changes that Buzzfeed wants to make across various aspects of its platform, allowing investor to appreciate the vision more tangibly.
• The pitch explains the company’s revenue model and visualizes its native advertising solutions.
• Buzzfeed’s competitive positioning – as an intersection between media companies and digital advertising platforms – was shown concretely.

SOURCE

Deck: Tech in Asia Indonesia
Copy: Eric Oandasan