Buffer’s seed pitch deck

ABOUT

• Year: 2011
• Raised: US$600,000
• Investors: Dharmesh Shah, Hiten Shah, Guy Kawasaki, Peter Bordes, Gady Nemirovsky, Robert Fanini, Thomas Korte, Shan Mehta, Keval Desai, Maneesh Arora, Jay Gould, Andy McLoughlin, Gordon Paddison, Eric Kim, Jay Baer, Gokul Rajaram, Harvey Brofman, Graham Jenkin, Adii Pienaar, Jim LeTourneau, Alberto Benbunan

Buffer is an app that’s designed to manage multiple social media accounts, a useful platform for brands to easily publish content, respond to audiences, and analyze metrics across platforms.

This pitch deck helped Buffer obtain US$600,000 in seed money from multiple investors in 2011. Since then, it has grown from having over 100,000 users and US$150,000 in annual revenue to having 4.5 million users and over US$16 million in annual revenue in 2019.

How is the deck compelling?

• It shows that social media is the trend that the company is focused on, backing its insights with quotes from key personalities and statistics from the space.
• The deck highlights the traction the company has gained so far in specific key performance indicators: paying users, annual revenue run rate, margins, and user growth.
• It outlines key milestones, which is evidence of the company’s positive traction.
• Buffer’s business model and revenue projections are clearly stated.
• It illustrates the firm’s competitive positioning across the industry.
• To further build credibility, the deck lists the company’s key advisors and past investors.

SOURCE

Deck: Buffer
Copy: Eric Oandasan