BT and TIA take center stage at the Jakarta Conference

As previous case studies have shown, a partnership with Tech in Asia Studios is exactly that: Partners working together to create something greater than the sum of its parts.

When SPH Media acquired Tech in Asia in early 2023 to work closely with The Business Times, this emphasis on true collaboration underpinned the budding relationship. Since then, TIA and BT have worked on several joint projects, culminating in the co-organization of Tech in Asia’s flagship Jakarta Conference in October 2024.

Hand in hand

Even though the Jakarta Conference has long been a fixture in TIA’s events calendar, BT’s involvement wasn’t a tentative, passive, or silent affair. Instead, the two media firms shared the spotlight from the get-go, with BT’s editor Chen Huifen standing alongside TIA chief operating officer Maria Li on stage to open proceedings and welcome attendees and speakers.

BT’s stage participation continued with senior correspondent Leslie Yee moderating a panel on the past, present, and future of proptech in Southeast Asia, which featured industry luminaries such as Darius Mahtani Cheung, founder and CEO of 99 Group; Sabrina Soewatdy, CEO of Rukita; and Ethan Cheng, managing partner of Feedback Ventures.

BT was also a consistent presence throughout the conference venue, with a booth in prime location that even had a barista serving coffee orders. Offstage, BT was included in extensive marketing and coverage efforts before, during, and after the Conference.

At a glance:

This first big event collaboration between TIA and BT covered all bases, from backend to center stage and offline to online. It’s an ideal representation of how TIA works with its major partners and sponsors – with everything built on a foundation of mutual trust and benefit.

Objectives

• Formally introduce BT to the Indonesian and Southeast Asian startup, tech, and business community
• Engage the community with content and insights

Delivery

• Opening the conference alongside Tech in Asia
• A panel discussion on the main stage covering proptech, an important vertical
• A booth in prime location, with a barista serving coffee to attract and engage attendees
• Inclusion in extensive online and offline branding and marketing efforts
• Giving all attendees a trial BT digital subscription

Key results

• “From seasoned entrepreneurs to emerging startups and venture capitalists to corporate innovators, the diversity of perspectives under one roof was truly remarkable. The conversations weren’t just about technology and business, they were about solving real-world problems.” – Izaz Rakha Anggara
• “An incredible experience meeting so many amazing and innovative minds from across the industry. The conversations, insights, and connections we made will surely help shape the future of tech in Southeast Asia.” – Karan Lakhwani
• “For two full days (October 23 to 24), we ran our own booth, met with hundreds of potential partners, and connected with inspiring startups. From eye-opening moments to invaluable networking, it was an unforgettable event, just like every year.” – Kevin Susanto Goly

“From the seamless integration of both the BT and TIA brands on stage and offline to the shared efforts in delivering impactful content and fostering connections, this event demonstrated how working together can elevate the experience for participants and partners alike. It was a showcase of how strategic partnerships can create something greater than the sum of its parts.”

— Chen Huifen, editor, The Business Times

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Tech in Asia Studios works with key sponsors in a truly holistic manner, making sure that they are included in all efforts to engage audiences. This comes in both event experiences as well as content, and everything is designed to build and enhance the partners’ branding. Fill out the form below to download our Studios Starter Kit and explore how we can help you to do all this and more.