Accounting SaaS firm Backstartup used this deck to land funding from 500 Startups

ABOUT

Backstartup is a Colombian startup that offers accounting software-as-a-service solutions to help small businesses better understand their numbers, save money, and make guided decisions. Its technology helps eliminate human error through automation, providing companies with more accurate reports, taxes, and financial statements.

The firm said it has onboarded over 700 companies since being founded in 2014.

Backstartup used this deck at a 500 Startups demo day to help it secure its first seed round of funding.

Fundraising journey

• 2018: Undisclosed amount of seed funding from 500 Startups
• 2021: US$1.2 million of second round of seed funding led by Alaya Capital, with Life is Too Short Capital, LabCap, and 0BS Capital joining in

How is the deck compelling?

• The deck starts by introducing Backstartup’s service, which aims to help small businesses in Latin America handle problems related to accounting, legal, and payroll.
• It shows the company’s traction in detail, complete with the chart form.
• It also details Backstartup’s future plans.

SOURCE

Deck: Peatch