Case study: Aspire’s success empowering entrepreneurs at Tech in Asia Conference 2023

Partner Overview

Since its launch in Singapore in 2018, Aspire has sought to redefine business finance with financial solutions tailored to companies at different growth stages. These include multicurrency accounts, tools to track receivables and expenses, as well as spend management offerings. Guided by the “for entrepreneurs, by entrepreneurs” ethos, Aspire has grown into an international team of 450 and has left a lasting imprint on the fintech industry.

Event overview

In 2023, Aspire and Tech in Asia joined forces for the fourth consecutive year for the Tech in Asia Conference. This annual, flagship event unites thousands of Southeast Asia’s investors, founders, and tech talent and provides a platform for presentations, exhibitions, networking, and targeted opportunities.

Aspire partnered with Tech in Asia to bolster its brand awareness and lead generation efforts within its target audiences: startups and SMEs as well as mid-sized companies across industries such as ecommerce, professional services, and venture capital.

Event partnership results

The 2023 Tech in Asia Conference achieved 4,000+ registrations, with a large representation of Aspire’s target audiences:

• Role: Founders and CXOs (33%), managers and decision-makers (36%)
• Organization: Startup (46%), corporate (19%)
• Industries: SaaS, fintech, ecommerce

Tech in Asia supported Aspire – a platinum sponsor of the event – with a customized package, including a custom booth, extensive online and offline promotions, and exclusive networking opportunities. Notably, these also included:

• Stage presence: Aspire’s CEO presented a fireside chat on “Aspire’s path to profitability”
• Custom stage: side stage branded as the “Aspire Founder’s Summit”
• Custom booth: 4×3 meter setup, with a custom-branded backdrop, carpeting, lounge seating, and AV setup
• Brand promotion: visible to 4,000+ on-site participants and garnered hundreds of thousands of digital impressions, with a unique distinction as Tech in Asia Conference 2023’s “Official
• Finance Partner”
• Event access: tickets for the Aspire team, including access to lounges and VIP receptions with the company’s key prospects
• Lead generation: access to registrants with relevant personas

Client testimony

“As always, we are pleased with our partnership with TIA, whose team has consistently been supportive in helping us communicate our mission and vision to Southeast Asia’s startup ecosystem.”

— Andrea Baronchelli, chief executive officer and co-founder, Aspire

Learnings

• The main stage fireside chat resonated well with startup and founder attendees, reinforcing brand recall and driving booth visits.
• Side stage branding created awareness, generating recognition and conversations in-booth.
• In-booth activations additionally attracted foot traffic from all corners of the event venue.

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