Case study: From grassroots to growth with Amartha at PDC 2023

Partner overview

Amartha is a Jakarta-based company focused on providing financial services to underserved communities through technology. Founded in 2010, it has grown to serve over 1 million users, primarily women in rural Indonesia.

Event overview

• Objective: Amartha partnered with Tech in Asia Studios to strengthen the fintech firm’s thought leadership within the tech industry and highlight its impactful product strategies.
• Strategy: Together, Amartha and Tech in Asia Studios leveraged Product Development Conference (PDC) 2023 through a multipronged approach.
  Thought leadership platform:
• A dedicated side-stage session, “Future of Fintech: AI Technology Innovation for 3rd Tier Cities and Grassroot Segments,” allowed Amartha to showcase its expertise and engage directly with a targeted audience.
• A post-event article titled “Meet the fintech firm that’s empowering Indonesia’s unbanked women,” which was published on Tech in Asia, further amplified Amartha’s reach and impact.
  Enhanced visibility:
• Strategic sponsor placements across Tech in Asia’s daily newsletter, website, and social media channels maximized brand exposure.
• A customizable 4 meter x 3 meter booth facilitated direct engagement with attendees and lead generation.

Event partnership results

Reach: The conference saw over 2,400 registrations from diverse industries, including financial services, telecommunications, and technology.

Target audience engagement:

• 43% of registrants were from startups and 34% from corporations, aligning with Amartha’s target market.
• 75% held key roles in product, growth, quality assurance, business development, and marketing.

Partner testimonial

“Partnering for PDC 2023 helped us better understand our industry presence. The event also enabled us to introduce and share our insights about the grassroots segment that covers the majority of Indonesia’s population. The Tech in Asia team was also so professional in handling the event and content creation, and proactively supported us to make sure our partnership and the event was going well.”

— Alysha Paxia Susilo, senior lead product manager at Amartha

Important insights

• Industry events can be powerful tools for reaching target audiences and building thought leadership.
• Content collaboration and targeted promotion are crucial for maximizing reach and impact.
• Direct engagement opportunities allow for lead generation and building valuable connections.

Partnering for impact

This case study showcases how strategic event collaboration can amplify a company’s reach and impact within its target market. By partnering with Tech in Asia Studios, the client gained valuable thought leadership, generated meaningful leads, and effectively connected with key decision-makers.

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