Airbnb’s seed pitch deck

ABOUT

Airbnb is one of the world’s leading online marketplaces for lodging and homestays. Since its launch, it has also evolved to offer personalized tourism experiences across the globe.

Then called Air Bed and Breakfast, the company created its first pitch deck in 2008, which helped raise US$600,000 from one of its early investors, Sequoia Capital.

How is the pitch deck compelling?

• There’s a distinct value proposition: “Book rooms with locals, rather than hotels.”
• It outlines key problem statements from both the demand and supply sides of the company’s ecosystem, as well as the solutions and benefits of using the platform.
• Customers get to save.
• Hosts are able to make money.
• Both parties gain from connecting with each other by sharing their cultures.
• It shows clear market sizing and validation, revealing the firm’s total addressable market, serviceable available market, and serviceable obtainable market.
• The pitch shows a straightforward, three-step user experience.
• There’s a clear business model.
• It distinctly positions the company among the competition as an affordable, online booking platform.

Fun fact: Read how the founders of Airbnb were rejected by seven prominent investors in Silicon Valley.

SOURCE

Deck: Ryan Gum
Copy: Eric Oandasan