AdPushup raised $632k in first fundraising using this pitch deck

ABOUT

Founded in 2014, AdPushup is a revenue optimization platform that helps publishers increase their ad revenue using automated A/B testing, header bidding, innovative ad formats, and adblock recovery.

It uses its machine-learning algorithm to fight banner blindness, a phenomenon where visitors to a website consciously or subconsciously ignore banner-like information.

The company is on track to grow 3x this year and has already achieved a US$10 million revenue run rate, according to YourStory.

Headquartered in the US, it also operates and has an office in India. It closed US$632,000 in its first round of funding by using this deck.

Fundraising journey

• 2014: US$632,000 seed funding from various angel investors
• 2016: Undisclosed amount of series A funding from Japan’s Geniee and Chicago’s Purvi Capital

How is the deck compelling?

• The deck is organized well. It states the problem right at the beginning, then goes on to how the current players in the industry are doing, and ends with an explanation on what AdPushup excels at.
• It provides a sneak peek of the platform in different interfaces and shows how it could help optimize revenue by using a case study.
• It gives numbers such as monthly growth and the average increase in revenue to demonstrate how well the platform performs.
• The deck also shows client testimonials to prove success at the outset.
• It states how much money the company plans to raise with its allocation plan.
• The deck points out its exit strategy and welcomes questions at the end of the slide.

SOURCE

Deck: AdPushup blog