Accelerating innovation with TIA Studios

Tech in Asia has more than a decade of experience in content and events.

So it’s no surprise that when we organized large-scale events in Vietnam and Malaysia this year, we hit our ticket sales goals – even exceeding targets for our Saigon Summit – despite being a new player in both markets.

Catching the eye of the right audiences and amping up their excitement is an expertise we proudly bring to clients’ events. Our work last year in Indonesia with a regional tech major’s startup accelerator program serves as a great example of what Studios does well on this front.

Engage the mind

The objective was simple: Drive quality startup registrations for the latest edition of the program and host a demo day showcasing the pilot projects the finalists have built with the tech firm’s assistance to bring them closer to prospective investors.

We did exactly that, thanks to the secret sauce that spiced up the mission: content. The client took a multipronged approach to reach Tech in Asia’s audience, investing in a pre-event article, social media posts, and electronic direct mail marketing (EDMs).

Photo credit: pinitan / 123RF

This strategy provided more than just reach. By putting out a cohesive communications campaign across Tech in Asia’s various channels, the client seized the opportunity to tell a complete and wide-ranging story while meeting audiences wherever they were.

At a glance:

Much like Amartha, the client in this case study understood that connecting with hearts and minds takes an intentional and holistic effort. By spreading its message of help and growth across multiple channels, the campaign engaged the program’s ideal registrants: individuals passionate about building Indonesia’s tech future.

Objectives

• Bring in registrants for the latest edition of the startup accelerator program
• Provide opportunities for these startups to collaborate with the client’s partners and connect with VCs

Delivery

• Pre-event article
• Social media posts
• Dedicated EDMs
• Registration portal

Key results

Build your next successful content campaign with Tech in Asia Studios

Tech in Asia takes pride in educating and inspiring people to take action with our content and events management capabilities. Tap into our expertise today by filling out the form below. Together, we can create impactful solutions tailored to your unique needs.