How to get 600 leads by sponsoring a Tech in Asia event

Events and conferences play a big role in connecting people and nurturing relationships.

So when a client, which operates an employment marketplace, expressed its interest in being a sponsor for one of Tech in Asia’s major events, it was the perfect fit.

The partnership would help the client achieve both its communications goals as well as its business targets, and these would all stem from a foundation of – you guessed it – connecting people.

Match made in heaven

Tech in Asia’s event brought together over 4,000 participants from the region’s tech and startup ecosystem, allowing the client to enhance its thought leadership position and connect directly with jobseekers and talent.

As with all our events – big and small – there were also compelling content sessions delivered by industry leaders, providing many opportunities for learning and discussion.

Building on this healthy foundation for connections and collaborations, the employment marketplace’s sponsorship afforded it prominent branding on event collaterals. It also had a booth customized to its precise requirements and a pre-event video campaign that emphasized its commitment to the tech industry.

Much like Aspire’s partnership with Tech in Asia, this collaboration received a boost because the client’s mission and objectives were aligned with ours. Indeed, having similar targets and a mutual understanding of what’s important unlocks the doors to truly impactful collaborations.

At a glance:

It may seem simple to establish an effective presence at industry events, but making a sponsorship more than the sum of its parts can be complicated. That’s why discussions between both sides had to be highly collaborative from the get-go and emphasize mutual success.

Objectives

• Increase brand presence in a key target market by establishing partnerships with local startups
• Attract tech-focused employers to its platform
• Enhance brand visibility and position itself as a supporter of tech innovation
• Strengthen the brand by showcasing its expertise and tech-oriented approach

Delivery

• Prominent branding: High-visibility logo placement and a customized booth reinforced the sponsor’s presence as a key event partner
• Pre-event storytelling: A video campaign introduced the sponsor and its commitment to the tech industry
• Targeted engagement: Customized satellite events, including a demo stage, a startup booth exhibition, a networking night, a lunch event, and main stage speaking sessions, catered to the sponsor’s desired audience
• Extensive reach: A comprehensive marketing and publicity strategy leveraged both English and local-language channels across websites, social media, and email

Key results

Help yourself help others (with Tech in Asia’s support)

Tech in Asia Studios expertly produces bespoke content and event experiences that help partners establish thought leadership and nurture valuable connections within the tech ecosystem. Fill out the form below and let’s explore how we can help you achieve your strategic communications and business goals.