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Unlocked: Dione Song | S1E3

Scaling a D2C business

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Now that you have the fundamentals of building your direct-to-consumer (D2C) business down, how do you go about scaling it?

Love Bonito CEO Dione Song breaks down specific upgrades and levers that you can pull to bring your business to the next level.

Watch the rest of Unlocked: Dione Song:

  • Episode 1: Meet Dione Song, CEO of Love Bonito
  • Episode 2: The fundamentals of building a D2C business

Unlocked: Dione Song was produced by Tech in Asia Studios as part of our Originals video series. Any views expressed within do not necessarily reflect the opinions of or indicate guidance from Tech in Asia.

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By Melvin Chen

Part time TV junkie, full time producer.

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Unlocked: Dione Song

Meet Dione Song, one of the leading figures in Southeast Asia’s direct-to-consumer (D2C) space. Currently the CEO of Love Bonito, Dione has years of experience in leading digital and ecommerce brands, including Zalora and Sephora. In this four-part series, Dione shares her secrets to building and scaling successful D2C brands. From forming your community to developing hero products and tracking unit economics, follow along as Dione unlocks the world of D2C.

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