Startups play a key in South Korea’s innovation scene, with support from both the government and private sector.

However, most businesses entering the country only want to work with the industry’s big names. Coupled with language barriers and cultural differences, tapping into this market is difficult for most, says Sangsoo Kim, director of Rigel Capital.

In this video, he shares what firms should do if they want to break into the Korean market.

K-Startup Center aims to be a hub that connects Korean startups with overseas markets. It provides support through initiatives such as accelerator and funding programs as well as networking opportunities with local and foreign VCs.

Check out its website to find out more about expansion opportunities in Korea.

This content was produced by Tech in Asia Studios, which connects brands with Asia’s tech community. Learn more about partnering with Tech in Asia Studios.