Some of you loyal readers might recall that we started a female entrepreneurship series a couple of years back and attempted to bring some visual and sound elements into the editorial mix. We didn’t execute that too well, partly because written content was our core, and our resources and expertise in video production were limited.

Some of you asked whether we were going to bring the video series back, and yes, we’re doing so. We have partnered with a local production house, OHBOY! Pictures, who believed in our mission of celebrating female founder stories in Asia.

We’ve shown a sneak preview to our audience at Startup Asia Singapore conference last week, and are looking to release an episode of this new series (we’re naming it Lady E) every 8th of the month, leading up to International Women’s Day which will take place on March 8. We will continue the series beyond that if we have the resources.

So who’s the first female entrepreneur we’ll be featuring in our video series? Well, most of you enjoyed the piece written by our Singapore-based editor, Terence Lee, on the story about a female entrepreneur who grew up in an all-black neighborhood in United States, founded a Singapore-based online employee benefits platform, and her challenges faced while doing so. It’s Rosaline Koo, founder and CEO of ConneXionsAsia.

Also, a big shout-out to Jeremy Oh, founder of OHBOY! Pictures who has done a great job in understanding, documenting, and profiling Rosaline’s story.

The team hopes profile more entrepreneurs. To do that, we’re looking for cash contributions so that both companies can continue bringing even better content to you. If you’re interested, drop me an email at vanessa[at]techinasia.com and we’ll take it from there.

I enjoyed the video, and I hope you will too!

See more video interviews in our Lady E series:

See more interviews in our Female Entrepreneurship series: