In 2011, Hyphens, a leading specialty pharmaceutical and consumer healthcare group based in Singapore, developed Ceradan, a moisturizer that provided optimum skin barrier repair by emulating the skin’s natural lipid ratio.

Fast forward to 2019, it launched Ceradan Advanced, an improved version of the moisturizer that sustainably lowers the skin’s pH in eczema-prone skin, which is now prescribed by doctors in hospitals, pharmacies, and clinics.

In this video, find out how Hyphens Pharma partnered with ASTAR to transform itself from a pharmaceutical distributor to developing its own dermatological products and brands.

ASTAR is Singapore’s leading public sector agency, which spearheads economic-oriented research to advance scientific discovery and develop innovative technology.

Find out how you can partner with ASTAR to leverage its R&D and innovation capabilities to future-proof your business here.

This content was produced by Tech in Asia Studios, which connects brands with Asia’s tech community. Learn more about partnering with Tech in Asia Studios.