Design isn’t just about making things look pretty – it evokes emotions, whether good or bad. In tech, this means that design plays a key role in providing users with a pleasant experience.

Good apps are designed for simplicity and ease of use as well as to meet users’ needs as quickly as possible. This includes accounting for typographical errors, individual preferences, and many other factors. Consistency in colors and other aesthetic considerations also make the whole experience intuitive and familiar.

Find out more about what goes into app design and how Grab manages it for a diverse market like Southeast Asia here.

This video is part of Tech in Asia Explains Shorts, a series of two-minute animated videos that break down interesting, geeky tech subjects.