Viddy, an Instagram for video, is popular among Hong Kong celebs

Nothing scandalous this time around. Just some narcissistic videos.

Viddy, an Instagram-like mobile app for video, is getting giddy reception in Hong Kong, all thanks to the celebrities that have signed up on the service.

According to NeonPunch, the mobile app has been installed over 100,000 times in just nine days. No doubt, they are using it to check out videos of Hong Kong celebrities like Angelababy, Cecilia Pak Chi Cheung, Ella Koon, Edison Chen and his rumored new girlfriend Janice Man.

The app allows anyone to post 15 second videos of themselves and apply special effects to them. People can leave comments and share videos they like on various social networks, or purchase add-on packs containing even more special effects.

Angelababy, a Hong Kong model and actress, has over 46,000 followers on her profile. Edison Chen, a Hong Kong pop icon, has drawn 23,000 followers. His video where he talked about how ‘banged up’ he felt after running a marathon attracted over 300 likes.

Even Singapore-born singer JJ Lin, who is now based in Taiwan, has gotten in on the act, has 5,000 fans.

It looks like the Los Angeles-based company is going places after securing US$1.6M in funding from Battery Ventures, Bessemer Ventures and Qualcomm. Its angel investors included some of YouTube’s early team members.

Utilizing a celebrity-centric strategy, the app has attained over 40M views in January 2012.

It looks like Viddy has formed a beachhead in Asia by winning over the celebrities. We’ll see if this momentum can be sustained to the rest of Asia.