VCs – Learn this Marketing Shit

What should startups want in an investor?

Money, smarts, rolodex – sure. But that’s not enough anymore.

I want my VC to do marketing for me too.

Pimp my startup

Ron Conway is certainly no lesser investor than Dave McClure.

But there are 100x more startup people and early adopters in Asia who know 500 Startup from his many tours of duty. (that is certainly true in Croatia too).

More importantly, amongst those are hackers and hustlers I want to hire – people who may never have heard of Ron or SVAngels.

VCs like First Round Capital routinely pimp their startups out, such as through their Holiday Video which has more than 100,000 views.

(FRC Partner Josh Kopelman, the genius who spent $100k to get Halfway, Oregon to rename itself to Half.com and later selling the company for 300M, makes a pretty cool Psy)

Credibility gone wild

VCs lend you their credibility, which is incredibly important.

It used to be about whether the investor is a smart investor with proven good bets. It used to mean Doer, Moritz and Valentine.