VanityTrove Buys Glossybox Taiwan, Now Has “A Few Thousand” Subscribers

Willis Wee
5:09 pm on Feb 2, 2013


On a peaceful and lazy Saturday afternoon, beauty box subscription commerce startup VanityTrove announced that it has acquired Glossybox in Taiwan, a company part of Rocket Internet. The CEO of VanityTrove Taiwan turns out to be Sanjay Shivkumar, the dude behind the Summon Auntie mobile app. How both of them met and came to collaborate is a mystery. But I do know that Sanjay has been in Taiwan for quite some time now.

When asked about subscriber numbers, Douglas Gan, founder of VanityTrove, declined to reveal exact figures. But he did say that it now has “a few thousand” subscribers. After the acquisition, the top three countries in terms of subscribers are Taiwan, Singapore, and Thailand. On current team size, Douglas told me:

We have a physical office setup with at least five staff per country in Singapore, Malaysia, Taiwan, Indonesia, and Thailand. Total staff strength is almost 40 in the region.

Clearly, Vietnam is missing in the list. Douglas commented that Vietnam does have potential but said that five countries are more than enough to handle for this year.

In related news, the Australian beauty box subscription commerce startup Bellabox recently announced its latest financing round of $1.37 million.

With a team of 40, and to stay competitive, I’m willing to bet my cupcakes (or brownies) that VanityTrove is likely to raise a financing round very soon!

(And yes, we're serious about ethics and transparency. More information here.)

  • Maxi

    I heard it has about 4 to 5,000 subscribers. Is that true? Funny, I hope the news didn’t disrupt your weekend rest. Keep it up.

  • Kokseng

    Ok. What will happen to summon auntie and Replaid?

  • Loki

    I love summon auntie! I guess he has found greener pastures with the ladies on the other side, hehehe

  • Sanjay

    Hello Kok Seng and Loki,

    No worries, am still running Summon Auntie and Replaid, in fact, Replaid is about to come up with new products relevant to Summon Auntie real soon :)

    Stay tuned.

  • Maxi liar

    team of 40? this guy sure how to talk big and market himself.

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