As reported by Taiwan’s Business Next, users who register with Uber and enter WHATSTHENUMBER can receive NTD$350 (about $10) towards a ride.
WhatsTheNumber is a mobile app for iOS that lets users search for a specific location and immediately dial its phone number. Developed by MIT Media Lab alum Edward Shen, it has racked up 800,000 registered users to date, the majority of whom reside in Taiwan and Hong Kong.
Linking up with local startup ecosystems appears to be a favored strategy as Uber continues to rapidly expand throughout Asia.
Months after launching in South Korea last August, the company partnered with Between, the Korean dating app, to offer free limo rides for lucky couples. In Singapore, where Uber has been available officially since January, the company has partnered with Founder Institute and Geekcamp to offer free rides for attendees to their events.
Given that these partnerships are purely promotional, they likely serve to generate interest in Uber among the mobile-savvy (or early adopters, some might say), while also spreading good vibes throughout the local startup scene.
Uber has yet to reveal any hard data regarding its usage in these territories, though given each region’s distinct traffic conditions and transportation regulations, its reception will probably vary city-to-city.
(Editing by Terence Lee)