As is Uber’s usual strategy, the Beijing debut is a quiet ‘soft’ launch ahead of a more high-profile entrance at a later date. Uber gave rides to two Beijing luminaries earlier today – local tech blogger Keso, and Beijing newbie Hugo Barra, the Googler who’s now heading the global push at phone-maker Xiaomi.
The arrival in Beijing marks Uber’s 100th city around the world. Uber is celebrating the milestone with this special page.
Uber now covers five Chinese cities: Beijing, Shanghai, Hong Kong, Shenzhen, and Guangzhou. Its minimum fare in Beijing is RMB 30, which is US$4.80.