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Rick Martin · · 1 min read

Ogilvy’s ‘Social Media Equivalents’ in China 2011 [INFOGRAPHIC]

The Infographic of the Day series visually expresses important stories from Asia and the world of technology.

Ogilvy’s Asia Pacific arm has recent republished its ‘China Social Media Equivalants’ chart. One of the most notable changes since the last time the group published this graphic is in the SNS/Microblogging section, where a couple of Weibos (Sina and Tencent) straddle both classifications.

The graphic is pretty solid, I think, with our only suggested addition being social games. But then again, is there a Chinese answer to a company like Zynga? Not yet, anyway.

Ogilvy’s chart is a little hard to fit in a blog post, so we’ve made it zoomable so you can get in a little closer. Alternatively, you can see entire static image here.

To learn more, drop over to Asia Digital Map for more details.

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Rick Martin

Rick Martin lives in Tokyo where he writes about technology in Japan, China, and around Asia. After writing full-time for TechInAsia from 2011 to January 2013, he moved on to pastures new at The Bridge. He can be reached via his website, 1Rick.com