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Nikita Puri · · 7 min read

Alpha JWC-backed fowl biz could be a golden goose

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Hi there,

We’ve kept the balcony doors closed for a few weeks now, thanks to a family of monkeys who’ve been casually making themselves home in my high-rise building. Neighbors who were unprepared found themselves cleaning up after these uninvited guests rummaged through shelves, smashed eggs, and ate whatever they fancied.

My personal nightmare is reliving a vacation to a place known for its simian population. I was barely eight years old and could do little when a monkey yanked the biscuits my younger sister was eating. It then slapped her hard and then strutted off. We stood there quietly for what felt like an eternity before she burst into tears.

As the conflict between humans and animals worsens, I am particularly thankful we domesticated chickens thousands of years ago (except for that one rooster at my grandma’s farm who I’m sure had it out for me).

According to the latest research, farmers in Southeast Asia domesticated chickens 3,500 years ago.

Cut to the present and we have people running off with others’ chickens without paying. That’s what happened to serial entrepreneur Arief Witjaksono when he wanted to start his own poultry farm in 2018.

Realizing the industry’s overall inefficiency, Witjaksono and his co-founder Rymax Joehana started Pitik, a poultry feed firm to bring about transparency in the business.

Last October, the Alpha JWC-backed firm reported a 20x revenue growth from the US$600,000 it made during the same period in 2021. In this week’s premium story, Aditya highlights Pitik’s revenue jump and sees how the firm stacks up against East Ventures-backed Chickin.

We also have a double scoop of generative AI in this edition: While Shadine highlights how to incorporate the hot new tool into your product, Collin presents a sneak peek into what the future holds for it as tech giants lead the race. More on this in Making Waves.

Nikita


THE BIG STORY

Indonesian chicken startup’s 20x revenue jump sees it take off

Image credit: Timmy Loen

Alpha JWC-backed Pitik has seen huge growth in its monthly revenue, but how does it measure up against competition like East Ventures-backed Chickin?


MAKING WAVES


AI ODYSSEY


FYI


NEWS YOU SHOULD KNOW


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Nikita Puri

I write about people and tech. Share tips and stories at nikita.puri@techinasia.com, or DM on Twitter at @nik_hibernating