How this Indonesian healthtech firm’s pivot panned out

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Hello reader,

Today’s my birthday! Happy birthday to me 🥳. As I turn another year older, I’ve been thinking a lot about the road my life has taken and the different changes I’ve experienced over the years. Ten years ago, I wouldn’t have believed that I’d be writing about tech and startups for a living – but look where I am now.

Startups, too, are on a journey that often involves pivots and transformations. Some companies have completely changed directions with their business models, product offerings, and even industries. In today’s premium story, we’re taking a look at an Indonesian healthtech firm that’s made a pretty significant pivot – let’s dive in.

Today we look at:

• Klinik Pintar’s shift from hospitals to clinics
• A Bangladeshi B2B startup that’s raised some funds
• Other newsy highlights such as Grab’s hiring plans in Malaysia and telehealth startup WhiteCoat’s 2022 revenue

Premium summary

From hospitals to clinics

Image credit: Timmy Loen

When Harya Bimo founded Medigo in 2018, he had a vision of digitalizing 70 hospitals that were under state-owned enterprises.

However, it was an arduous task – it took a year to digitalize just one hospital. He then switched the firm’s focus toward clinics, rebranding the company as Klinik Pintar in 2019. Here’s how it’s been doing.

• The first attempt: Klinik Pintar’s SaaS solution caters to the pain points of small clinics. While it quickly onboarded 300 clinics as users, the company said that “the conversion wasn’t really good.”
• The right prescription: At the end of 2019, the firm made another pivot with its business model as it focused on helping clinics buy medical supplies and equipment. It also tried to take over several clinics with a profit-sharing agreement.
• So far so good: Klinik Pintar currently operates 11 clinics, with a further 350 clinics using its offerings. In 2021, it raised US$4.1 million in a series A funding round led by regional VC firm Golden Gate Ventures and Indonesian health services provider Bundamedik.

Read more: This Indonesian healthtech firm checked out of hospitals to run clinics

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