Tokopedia launches online grocery service Tokomart

Tokopedia has announced the launch of Tokomart, a section within its app that uses geotagging technology to allow users to purchase their daily needs from the closest seller.

Photo credit: Tokopedia

As part of the first phase of its launch, the new geotagging feature will be available for businesses that have joined Tokomart from the Greater Jakarta and Bandung regions. Tokopedia said it aims to continue adding more areas moving forward.

The launch of Tokomart will not only allow users to avail cheaper shipping fees, it would also help businesses reach the right buyers more easily and maximize sales, according to the company.

The ecommerce giant’s merchant development senior lead Hartawan Lesmana said Tokopedia is working with strategic partners such as Hypermart, LotteMart Indonesia, Sayurbox, and local micro, small, and medium enterprises (MSMEs) from various industries to provide over 200,000 products on the Tokomart page.

The exec also shared that throughout last year, the company saw food and beverage become one of the most popular categories in its app, claiming that it generated a 3x increase in transactions as compared to its pre-pandemic numbers.

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The move comes as speculations about a possible merger between Gojek and Tokopedia continue to persist. According to earlier reports, the two giants are also said to be considering an IPO for the combined entity in both the US and Jakarta with a target valuation between US$35 billion and US$40 billion.