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Tokopedia on 4th anniversary: 13.4 million products sold last year

Enricko Lukman
Enricko Lukman
5:19 pm on Aug 16, 2013

tokopedia office

Tomorrow is a big day for Indonesians as it will be the country’s 68th independence day, but it’s also a big day for a particular marketplace startup by the name of Tokopedia 1 as it will be celebrating its fourth anniversary. The company gave us some updates as to what it has achieved over the last year in particular.

Co-founder William tells us that the platform has 770,000 active listings now and the team has recorded a monstrous 686 percent growth when it comes to its gross merchandise value.

Another big number that the team recorded is the number of sales in the 12-month period up until last month. William says the site’s escrow payment system is definitely working very well, and in the past year there were 13.4 million products sold using Tokopedia’s escrow platform, an increase of 503 percent over previous sales performance.

Tokopedia is also developing a new site interface. It is still in beta and users can switch to using either the old (pictured below, right) or the new interface (pictured below, left). The team is also developing an Android app for the site too.

tokopedia website

One million new jobs

Staying true to the vision of being Indonesia’s tech icon, Tokopedia looks to attract one million new jobs in e-commerce in the next three years (Update: We previously wrote “one million new merchants”, which was not accurate). To help achieve that, the team has consistently raised funding every year with the latest one coming from Softbank Ventures Korea.

A challenger to Tokopedia’s progress in the country is Bukalapak, which has raised funding from GREE Ventures and Batavia Incubator and was recording 100,000 visitors every day in April.

Check out more Tokopedia statistics from when we last talked about it in June.


  1. Disclosure: East Ventures invests in both Tokopedia and Tech in Asia. See our ethics page for more information.


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Have Your Say
  • http://www.tokopedia.com William Tanuwijaya

    Hi Enricko, thanks for the article.

    Just want to give a clarification: Our target is to create one million jobs (lapangan pekerjaan), not necessary one million merchants (penjual online).

    At some point, when the merchants receive high volume of transactions, we saw the trend that eventually they will create jobs to help them maintain the store, and grow their business.

    • http://www.techinasia.com Steven Millward

      @William thanks for pointing that out. it’s updated now!

  • http://www.saigonist.com @tomosaigon

    What is a “job”? What is a job on an online store?

  • http://www.kreasik.com Fatih Kalifa

    Wow, congratulations!