Browsing through a heap of RSS feeds, I stumbled upon a interesting article by Jeff Hackett from comScore, where he shares his 4 tips toward better display ad performance.
Even though social media has stolen the limelight in recent years, statistic has shown that display advertising spending continues to grow. This highlights its importance and also the need to reap maximum benefits from the investment made.
Here are the four summarized tips.
#1. Avoid Clutter
If a webpage has too many ads, you can forget about advertising on that page. Your ad message wouldn’t be clear with so many other messages competing to grab the audience’s attention.
“Can you imagine if TV ads featured 4 or 5 different advertisers on the screen at the same time?”
#2. Improve Creative Quality
Make your ad alive. Use videos or interactive ad units to capture attention positively. Last year’s Mac vs PC ad campaign by Apple on The New York Times Web site homepage is a perfect example.
#3. Precise Targeting
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