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Elyssa Lopez · · 6 min read

Grass no longer as green for agritech

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Hi there,

Have you ever had a houseplant so sensitive that whatever you seem to do with it – watering it regularly, keeping it in direct sunlight, perhaps even fertilizing it – it seems to just continue dying?

It took me almost two years of becoming a plant parent before I finally realized what almost always works best: leaving them alone. The fundamental error I used to make was overwatering the plants to the point that I was drowning them.

When we want something to work so badly, we tend to overanalyze. Turns out, at times, going the uncomplicated route is the better path. Many agritech startups had to learn this same lesson in recent years.

In our Big Story, my colleague Glenn asked insiders in the vertical about the reason behind the recent spate of layoffs in agritech startups in Indonesia and India.


What ails agritech, and how can it come back?

Image credit: Made by Tech in Asia using Midjourney

After a funding boom in 2022, reaching a peak of US$513.2 million, the industry has faced a capital drought.

Profitability has become more elusive for agritech firms. One startup founder says many in the sector may be hurting themselves more by taking out the middleman in the picture. Another says incentivizing farmers for using a startup’s tech product, instead of monetizing it, could be a more worthy endeavor in the long run.

There are no silver bullets here though. For instance, a business model that works for an agritech startup in one region, may not exactly work in another.

Farmers’ back-to-basics approach attracts investors’ attention

That said, there is one emerging path to profitability in the sector that farmers and even residents in Asia could stand to benefit from: regenerative agriculture.

The World Economic Forum defines this as “a way of farming that focuses on soil health.” It includes planting crops without any tilling and decreasing the use of fertilizers and pesticides.


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TIA Writer

Elyssa Lopez

I write business stories from Manila. If you have story tips, please send an email to elyssa@techinasia.com. You may also find me on X @elyssalopz.