TikTok unveiled new ad and AI tools at its Apps Summit in Singapore on June 18 to help app publishers and advertisers reach gaming and short-drama audiences in Southeast Asia.

Inside the app, Mini Games are lightweight experiences users can play instantly without downloading.

Mini Dramas use the same TikTok Minis framework and support in-app ads and purchases.

For advertisers, TikTok Growth Max optimizes campaigns using on-platform signals to target high-intent players and Day-0 ad revenue return on ad spend, instead of traditional app-install goals.

TikTok also expanded Symphony, its AI creative suite that can generate videos from text prompts or existing assets, by adding ByteDance’s Dreamina Seedance 2.0 model for product consistency and motion.

The company also introduced the TikTok Ads Model Context Protocol server, an interface for developers and advertisers to build AI agents and tools on TikTok’s ads platform for campaign development and management.

🔗 Source: TikTok

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