Roehl Niño Bautista · · 1 min readTikTok tests in-app gaming feature in Vietnam
TikTok is testing a new feature to let users play games within the short-video app in Vietnam, reported Reuters citing sources.
The move could bring in more revenue through advertising while giving users more things to do within the video-sharing app. Since the casual minigames feature simple mechanics and short playing time, the tendency to play multiple times is high, the report noted.
TikTok users in Southeast Asia are expected to see this feature by the third quarter of 2022. Douyin, TikTok’s China-only version, has had gaming features since 2019.
Facebook and Netflix have also tried pushing minigames on their respective platforms.
In addition to gaming, TikTok has also been expanding its ecommerce efforts, recently rolling out its online shopping platform TikTok Shop in Malaysia. The efforts come as the company’s ecommerce arm entered Thailand and Vietnam in February, where it has been hiring local teams.
See also: 50 rising startups in Vietnam
Editing by Miguel Cordon and Arpit Nayak
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