Tiket, as its name implies, is a ticket booking platform for almost anything. It was soft launched back in November of last year, and has been running full steam ahead since the end of December. With hotels as its first offering, Tiket soon followed it up with movie tickets, becoming the first ticketing site to cooperate with Blitz Megaplex. Then came events, such as concerts, football matches, and even smaller local happenings. Plane tickets are in the offing.
So far Tiket.com has handled more than a few huge events and has some great traction to its site. A Tiket representative told PO that the startup has had a number of memorable highlights so far. These include the L’arc-en-ciel concert in Jakarta which sold out its allotted 1,000 tickets within two minutes. With around 11,000 visits on the website at the same time, there was not even any lag, let alone a server crash. For the upcoming Greyson Chance concert, Tiket sold 600 VIP tickets in the first hour. With its partners Blitz Megaplex, more than 1,000 tickets for Super Junior SuperShow: The Movie were sold within one day. At a busy time, the Tiket system handles more than 300 API requests per minute.
When Korean boy band B2ST announced their concert in Indonesia, I decided to book mine and my friends’ tickets for the concert through Tiket so as to compare the service with Rajakarcis.com, which has long been the incumbent king of concert ticket booking. With the box office due to open at 10am, there is a countdown ticker in the event page on Tiket while there isn’t one on the Rajakarcis site. Exactly at 10 o’clock, we could book the ticket right away on Tiket while Rajakarcis hadn’t even added the ‘Buy Now’ button onto the event page, causing people to have to wait further.
A Ticket to Ride
The process is quite simple for Tiket, especially with the slick and simple interface. First choose the category of event, click on your desired seating/standing area in the map (pictured above), then chose up to five tickets per transaction and then continue to the checkout page. That’s where you fill in your contact and personal info and then you need to fill out the contact info for the person who will pick up the tickets to assure they can’t be stolen.
Choosing your payment method is also important. For this transaction I used a bank transfer (pictured below). To make the process faster, Tiket provided a unique numbers/transfer code to simplify tracking. After that, we can complete the booking and make the transfer through an ATM. If you’re done with that, you can confirm your payment and if your payment is exactly the same as stated on the invoice page, within a few hours the status will be updated in your ‘manage orders’ page. In less than 15 minutes, the B2ST festival and diamond tickets (the two closest areas to the stage) were sold out, and within 10 hours absolutely all tickets were gone.
I think that compared to other ticketing sites in Indonesia, Tiket provides a comfortable and well-tailored process, without lag or down time at all even with thousands of users booking at the same time. Props to the developers and the designers of Tiket who have managed to mix both a beautiful front-end and stable back-end for quick scaling.
But of course there can be some improvement: for example, customers should be able to cancel orders in the ‘manage order’ section, and see the final amount of money that should be transferred. Also, canceling a transaction on the ‘my order’ page is hard to find since the site only has a small button near the currency selection – which can be confusing. Future improvement also should include a mobile app; yes, there is a mobile website, but kids prefer apps to bookmarks and browsers. What do you think of Tiket.com and how it stacks up against the competition?