Tiger Global co-leads $100m round of Chinese ecommerce firm
China-based Dianxiaomi, a cross-border ecommerce solutions firm, has raised US$100 million in a series C round led by Tiger Global Management and Huaxing Growth Capital. Existing investors GGV Capital, CDH Investment, and Gaorong Capital also participated in the round.

Photo credit: Dianxiaomi
Founded by Du Jianyin in 2014, Dianxiaomi provides enterprise resource planning solutions for ecommerce players. Some of its products include customer services, logistics tracking, and shared warehousing.
It is the parent firm of Southeast Asia-focused ecommerce enabler BigSeller, which launched in 2019. BigSeller offers listing, order aggregation, inventory management, and data analytics services on its platform.
“Southeast Asia is one of the fastest-growing ecommerce markets in the world,” said Eric Xu, managing partner at GGV Capital. “The next generation of ecommerce enablers will emerge from the region’s increasing adoption of online shopping and spending budget.”
Dianxiaomi will use the new funds for talent acquisition, product development, service upgrades, and global expansion.
See also: Series SEA: Who’s investing in the region’s ecommerce startups?
Ecommerce revenue in Southeast Asia is expected to hit US$142 billion in 2022. Meanwhile, China is poised to lead global ecommerce revenue with US$1.4 trillion in market volume this year.
Editing by Deepti Sri and Lorenzo Kyle Subido
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