Many of you probably remember LiveJournal as one of those early platforms where you first experimented with that strange new thing called of ‘blogging.’ Back in 2007 the Six Apart subsequently sold the company to Russian media organization SUP, its current owners.
Since then the service has evolved, as it describes itself as transitioning “from a journaling network into a vibrant, community-driven destination site.” It’s also transitioning geographically as well, now making inroads into Singapore, India, and South East Asia.
That brings us to today’s news that LiveJournal will be launching South-East Asian country portals, and has enlisted Singapore’s Tickled Media to represent it in the region. SUP’s CEO Annelies Van Den Belt explained the move in a statement:
Social media in Asia is experiencing tremendous growth and LiveJournal sees it as its next big market. Partnering with Tickled Media with their local online expertise and strong advertiser relationships offers LiveJournal the ideal platform to expand our presence and have a competitive edge in the region.
LiveJournal claims to attract over a million uniques in Singapore every month, which makes it the site’s fifth largest audience. Tickled Media tells us that the Philippines also represents the next largest number of viewers at 350,000 per month, while Indonesia is third at 200,000.
Tickled’s representative explained further that South East Asian nations primarily use LiveJournal for blogging, and users are distributed about evenly among males and females. That’s not the case in Singapore, however, where “it is predominantly used by females – aged between 16-30 to blog about fashion or run blogshops, sprees and online fleas.”
It remains to be seen whether LiveJournal can enjoy long-term success in Singapore and the rest of South East Asia, but it will be interesting to see how it adapts to suit regional markets.
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