Thanks to 9gag, you won’t know this viral Minion infographic was made in Singapore

Update: After this article was published, 9gag replaced the infographic with the original version.

An infographic featuring the ever adorable minions from the movie Despicable Me 2 made the rounds on the Internet recently. But if you have seen the image, there’s a chance you may not know its creators.

That’s because one version, which was shared on popular Hong Kong-based humor site 9gag, had its signature cropped out.

Turns out the infographic was created by Singapore startup Collectibly. According to the founder, Zack Yap, the image was posted on the company blog on 5 July, one day after the movie premiered in Singapore. Then on 12 July, an individual reposted the modified version on 9gag.

While the original didn’t do badly at all, 9gag’s version stole the thunder with over 29k Facebook likes.

“We’re pretty pissed because our marketing team spent many, many hours on it. It’s terrible ethics and if little startups create good content just to get their name out, and someone else reposts it without attributing us, it’s as bad as Rocket Internet copying ideas,” said Zack.

He has reported the post to the website’s admin, but to this date has yet to hear from them.

Here’s the version that was posted on the company’s blog and Facebook Page:

Now here’s the version that was posted on 9gag by ‘leonorasaitov’:

9gag inserts a watermark into every still image that’s posted on the site.