Thailand social media stats: 28 million on Facebook, 4.5 million on Twitter, 1.7 million on Instagram

Thai social media

Image by Twitter user @Khajochi

Back in March, Thailand had roughly 24 million Facebook users and 1.5 million Instagram users. Twitter saw 35 percent user growth and 45 percent more use per user in 2013 compared to 2012 in Thailand.

The number has grown significantly since then.

Earlier this week at the Thailand Zocial Awards in Bangkok, some interesting numbers were presented. Zocial Inc, the company behind ZocialRank, which monitors social media trends in the country, hosted the event.

See: After Thailand’s coup, rulers want to meet with Facebook, Google, Line, to discuss censoring individual users

According to the company, Thailand has 28 million Facebook users, growing 53 percent faster than the previous year. That makes Thailand Facebook’s ninth biggest country worldwide. Thailand has 67 million people, so one-third of the population has a Facebook account.

55 percent of Thailand’s Facebook users reside in Bangkok (15.4 million people), followed by Chiangmai, Chonburi, and Nakhonrachasima provinces.

In 2013, women accounted for 51 percent and men accounted for 49 percent of Thai Facebook accounts.

57 percent of Thai Facebook users post pictures, the most popular feature, followed by check-ins (33 percent), sharing links (21 percent), sharing YouTube videos (3 percent), and posting statuses about themselves (2 percent).

Twitter and Instagram is also popular in Thailand. 4.5 million Twitter users and 1.7 million Instagram users live in the country.

Thai people spend about 3.7 hours per day surfing social media, just behind the people in the Philippines who clock in at four hours per day.

Zocial Inc also did a small survey on users of messaging app Line. It shows that from 688 correspondents, 87 percent use the chat app to send messages, 47 percent use it to share pictures, and 45 percent use Line for its games.

(Source: Daily News)

Editing by Paul Bischoff
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