Product placement has become a big business for the movie industry over the years, and that’s been especially true for the Transformers franchise. But what’s notable about the third film in the ‘splody series is that there are four Chinese brands in the movie.
Metersbonwe in the second Transformers film
The Metersbonwe clothing brand appeared in the last film, Transformers: Revenge of the Fallen, but is back for an encore appearance in Dark of the Moon. TCL televisions are also featured in the movie, as well as Lenovo computers with reportedly five close-up shots of its logo in the film. The PC maker has also incorporated Transformers 3 into commercials promoting its Thinkpad Edge (see below).
The most surprising Chinese brand to get the Michael Bay endorsement is Yili milk, which you may remember from its role in Total (Milk) Recall back in 2008. I haven’t seen the movie yet, but I suspect that the Autobots might slip some into the Megatron’s coffee, thus poisoning him and saving the world.
But seriously, I’m sure that stuff is totally safe now… Yeah.
While four Chinese brands in one film may seem like a lot, that’s only the tip of the iceberg as there are 68 brands in total represented in the movie. Not surprisingly car companies will be the stars, most notably the yellow Chevy Camaro in the role of Bumblebee. Ferrari and Mercedes Benz also have roles in the film.
Photos: shizhuang365
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