#12:05: It’s 12noon here in Beijing, and it’s time to rumble. More specifically, it’s time for the start-up battlefield final. Now, the final six start-ups have a chance to show their wares. The winner will be announced at 5pm local time. Check back on all 17 contenders that presented yesterday.
#12:07: The six finalists are Anquanbao, 8 Securities, Moglue, Order With Me, TouchPal Contacts, United Styles.
#12:07: Richard Robinson is once again doing a superb, high-energy job as compere.
#12:11: Judges are Peter Fang from Innovation Works, Steve Ji from Sequioa, Hurst Lin from DCM, Hugo Shing from Accel-IDG, and Greg Tseng from Tagged.
United Styles
“You can design online like a designer. We call this user-generated fashion.” You start with some base styles, then change the trims, colours, etc. You can even create a print, with all prints being editable. I hope there’s a fashion police feature built in.
#12:17: You can then share your designs with friends online, so it’s social as well.
#12:18: “Virtual fashion has unlimited possibilites […] Once fashion is digital you can crowd-source it, and gamify it.”
#12:20: Now United Styles is being grilled. Will they get squeezed at both ends? Ignored by big fashion players, with smaller labels not bringing in enough revenue? But the co-founders insist this is diverse enough a platform, and easy enough to be picked up. It can democratize branding and deisgning, they point out.
#12:23: Not only can users design clothes, but also set up their own online stores on the site.
#12:25: How can i know my friends won’t laugh at my design, asks on judge. Good point! A co-founder says that not all options should be free/open initially, so that ugly designs won’t hurt the site’s brand. And with that, Unitedstyles.com has had their allocated time.
TouchPal Contacts
#12:28: App time! This is a Chinese-made Android app. They start off by saying that contacts management on smartphones is very far from being smart.
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